Emil Ruder 1914-1970. Ruder was a Swiss Typographer and Graphic Designer who with Armin Hofmann helped to found the Basel School of Design and a graphic style known as the Swiss Style. The Swiss Style was defined by the use of sans serif typefaces and employed a page grid for structure, producing symmetrical layouts. Ruder first began teaching in 1942 and in 1948 met the artist -printer Armin Hofmann. They produced many collaborations for a number of years and their teaching achieved an international reputation by the mid 1950s. Their courses were maintaining lengthy waiting lists by the mid 1960s.

Armin Hofmann A Swiss Graphic Designer. Hofmann followed Emil Ruder as head of the Graphic Design department at the Basel school of Design and was instrumental in developing the Graphic Design style known as the Swiss Style. He is well known for his posters, which emphasise economical use of colour and fonts, in reaction to what Hofmann regarded as the “Trivialisation of colour” His posters have been widely exhibited as works of art in major galleries such as the New York museum of Modern Art.

Josef Muller Brockmann, May 1914 – August 1996. Brockmann was a swiss Graphic Design and teacher. He studied architecture, design and the history of art. In 1936 he opened his Zurich studio specialising in Graphic Design, exhibiting design and photography. In 1996 he was appointed european design consultant to IBM. Brockmann is recognised for his simple design and his clean use of typography, notably Akzidenz-Grotesk, shapes and colour which inspire many Graphic Designers in the 21st century.

Paul Rand 1914 – 1996. Rand was an American Graphic Designer best known for his corporate logo designs, including the logos for; IBM, UPS, ENRON, WESTINGHOUSE, ABC and NEXT. He was one of the originators of the Swiss Style. Rand taught Design at Yale University in the US. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.

Michael Beirut

Max Huber
1919-1992. Max Huber was an influential Swiss 20th century Graphic Designer. His career began in Zurich in 1935 where he worked fo an advertising agency. In 1942 he joined the group Allianz. Towards the end of his career he worked freelance, dealing with long term clients and newcomers. Huber was known for his style, lots of colour with very bold typography. His work also tends to show a lot of movement.

Niels Shoe Meulman
Meulman is a visual artist, graffiti writer, Graphic Designer and art director. He started doing graffiti in 1979 and by the time he was 18 he was a legend. He became very popular very quickly and in 1989 he was taken on as an apprentice with the well known Graphic Designer Anthon Beeke. He left in 1992 to set up his own Graphic Design company. He created this in 1992 with Michael Schaeffer. He owned the company until 1999 when he sold it, he was made art director until he left to work with an advertising company. He now does many things but mainly focusing on Calligraffiti, a mixture of calligraphy and graffiti.

Erik Spiekermann
Erik Spiekermann is a German Typographer and Designer. He is a professor at University of the Arts Bremen. Spiekermann worked freelance in London for a short while and then returned to Berlin and founded MetaDesign with 2 other partners. In 1989 Erik and his wife founded FontShop. He left MetaDesign over policy disagreements and then created his own company called UDN and later changed the name to Edenspiekermann.

Phillippe Apeloig

Da Vinci

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